Sometimes, things don't go according to plan. And sometimes, it negatively affects your customers. When you've got bad news for the people that support your business, how should you break it to them? From small businesses like ours to giant companies like Tesla, overpromising and under-delivering happens. Today we discuss how to be upfront, honest, and sincere with your customers without losing their trust or their patronage. Hear why owning your mistakes is a big part of customer service.