Want to learn how to get pretty much anything you want? Negotiating is one of the tenets of being SO MONEY so to that end I’ve invited one of the world’s TOP persuasion strategist’s Bushra Azhar. She’s going to give us her secrets to how she’s been able to persuade even the most stubborn people and companies. Bushra consults with top companies like Pepsi, Unilever and Ernst & Young, as well as smaller firms to help executives persuade their bosses and to get companies to persuade their customers.

And it all comes down to psychology. We get a PSYCH 400 level crash course today, so grab your your pen and paper!